Harbison Film and Photo Collective - Brand Identity
- Kaleigh Schouten
- Oct 20
- 3 min read
Quick peek into some of the details ↓
Services
Full Branding - Logos, illustrations, patterns, typeface recommendations, branding mood board, and branding guidelines.
Industry & Client
Wedding and elopement photographer that is based in Northern Alabama, but travels basically nonstop. Her style leans into the nostalgic emotions of film and super 8 mediums. The client is Harbison Film and Photo Collective.
Designer Note
Destiny challenged the way we design by wanting authentic elements that are both messy and realistic. She is a lover of awkward spacing, imperfect lines, real-looking lace, and other elements that put you at an estate sale. Her final design was a combo of both her directional drafts. I believe there was only 1 logo design that made it to the final board from her directionals.
Final Branding
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Kick Off!
About our Client!
When Destiny met me at a coffee shop in Madison, Alabama, she brought two photographs with her. We use Pinterest to organize our inspiration, which Destiny did. But just like her digital inspiration, she had those tangible items to explain in detail what she expected from her brand identity - realism.
She describes her style as nostalgic both with her editing style and the mediums she choses to document in. Even the home she lives in is described as being a "grandma aesthetic", which is exactly what she is looking for when it comes to her business. Destiny even explained to me that when her clients aren't responding quick enough to email, she'll send them a post card in the mail as a reminder to respond. As part of a wedding client's detail photos, she sewed on lace around the edges to give it a more 80-90s appeal.
Her photography is meant to give that same 80s-90s look but still modern and trendy.
Big Takeaways
The colors that appeared the most on her inspiration board were neutrals. You'll see in her directional drafts that we included a few muted colors to complete the majority of neutrals in her color palette. A lot of her inspiration included large gaps, lace, handwriting, stamps and vintage photo albums.
Directional Drafts!
Directional Draft A
The color palette for this one was entirely neutral. Green is on the line of being a neutral and an accent. I knew that her final designs would have a ton more detail, so this was a simple showcase of a few design concepts that were better explained in person.
Directional Draft B
This directional draft included cool tones along with those brown neutrals. You might also notice that most of the backgrounds have texture instead of being a solid color.
After her kick off meeting, it was apparent that her final branding would include imperfect, realistic designs. Knowing that some branding elements would be dropped from her directional drafts, her directional boards were simple in comparison to where they would finally end up. It doesn't make a ton of sense to spend several extra hours to provide that detail when those designs won't make it to the final export.
One of the main responses to the directional drafts were that she loved the neutral color palette of A, but she really wanted to add a deep cherry red. She also wanted a primary font that was thinner and slightly taller. Which brought us to her final brand identity...
Final Brand Identity
Primary Logo
Primary logo in color "Canned Cherry." She received this logo with both the ink marks and without.
Secondary Logo
Secondary logo in color "Canned Cherry"
Stacked Logo
Stacked logo in color "Canned Cherry"
Stripped Stacked Logo
Stripped stacked logo in color "Canned Cherry"
Submark Logo
Submark logo in color "Canned Cherry"
Illustrations
Icons in color "Canned Cherry"
Final Thoughts
One of my favorite parts of Destiny's branding identity is that her illustrations include her parent's cake cutters and wedding album. Her final asset bundles also included digital scans of those photos she brought to me during our Kick Off meeting. The messy pen marks on her primary logo, uneven stamp submark, and lace really brings her branding to life. It feels lived in, which is exactly what Destiny envisioned for her branding.
Done being frustrated when it comes to curating your own brand identity? Outsourcing your logo designs might be the best thing to provide a new level of professionalism and personality to your business! Get out of your own way, and let us do all the heavy lifting!
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